Eric Picard says:
"That's all ending.
Marshall McLuhan envisioned everyone having his own television channel. He was really talking about the Internet's promise -- and that was only a piece of the story. He didn't quite envision the complexity of social networking, and we're only now beginning to see the power that will evolve from the intricate web of connections that are forming and what those will mean. One thing that will become quickly apparent is that if people can share media content that they're passionate about with their personal networks, their friends will consume those media.
Remove the constraints from content distribution, and you suddenly arrive in a strange new world. And as we saw with Napster and the music industry, the entrenched media business doesn't handle sea changes very well. TV is trying. The networks recognize they need to figure out the Internet. My last column discussed financial models the networks should use to sell media over the Internet. But I didn't have time to cover distribution in detail.
Owners of content in all media types have struggled with what open distribution will mean to them. RSS (define) was one of the first technologies to gain wide adoption in content distribution, but advertising support was simply not thought through very well. And as soon as good DRM (define) was available,
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